As a general rule songs don't really need to serve any purpose; they don't need a profound message to be artistic. That being said, Patrice Wilson is about as artistic as a cardboard box. He's like a drunk who's hit rock bottom and made a moist ditch his home. Either that or he's actively trying to make a song worse than Friday.
Got to admire his entrepreneurial spirit though. Spend five minutes to write a shitty A.B.C. song, record a spoiled pre-teen singing it (with a nice thick layer of auto-tune of course) and shoot an equally inane video. Make thousands off their rich parents, then make even more from google adsense when it goes viral for how stupid it is. He's like an evil genius of pop music.