A rap about real estate is just as bad as it sounds. I listened to this thing four or five times trying to figure out what the hell he was talking about.
He started out talking about how great San Diego is a place to live. Okay, sure. No argument there.
Then he started talking about the mass foreclosures in the latter part of the noughties while showing a picture of Detroit.
From there he moved on to how the "rules of real estate are no longer the same" while showing more generic clipart.
At this point his quarter-assed rap really starts to fall apart. What the hell does "It's not about buy, hold, flip for rookies. It's about building a home or positive cash flow." suppose to mean? It's like he through in nonsense in the attempt to make a rhyme and missed dramatically. And then out of nowhere, a Martin Luther King Jr. quote. Really? I'm pretty sure MLK wasn't talking about buying & flipping homes in freakin' suburban San Diego. Suppose that was his attempt at appearing multicultural.
But anyway, then he moves on to financial planning which sputters out into a bunch of nonsense when he decided to attempt rapping again. "A place to raise the kids, or a cash flow machine." WTF is a cash flow machine? Apparently he's talking about rental property or going into the flipping business. An apparent reference back to the "home or positive cash flow" line.
At this point we're about half way through the video. He takes a good 20 to 25 seconds of posing in front of green screen, fading in and out, before he starts talking about voting. What does voting have to do with anything in this context? Nothing. Absolutely nothing. All filler. This is all filler. He got nothing left to say. These are words coming out of his mouth but hadn't a damn thing to say. He'll eventually end it, as awkwardly as possible, with his business card. Yep, you catch that? His initials are R.A.P. Rap! Like in rapping!? Get it? Me either.
One can easily tell that half way through writing the song he just gave up; he wasn't even trying to rhyme through at least half the song. By the time he got to the end he realized he had no idea what he was doing and, once uploaded to youtube, everyone was going to make fun of 'em so he went with it. Let its absurdity make it viral. Not exactly a new advertising technique and I get the feeling it isn't the ideal method in the real estate business. Who'd want to buy a house from a joke in a suit? It ain't like buying a used 2004 Chevy Cavalier for your teenage daughter.