The old-school metal-head in me finds this pretty awesome. Especially after reading the description of this band as "Viking Metal". That within itself is pure awesome!
But anyway, by metal standards this is pretty asinine and simplistic. Also the Korn-style growl lyrics has become old and over done. However, I'd love to see more done with the "Viking Metal" style. I find it an awesome idea. Maybe Sigur Rós can give it a try: for sure their style of pop isn't working out.